Amid this new paradigm, iHeartMedia is dedicated to evolving its podcast network, providing a more multifaceted at-home listening experience for more fulfilling entertainment. With in-person entertainment on hold, consumers are gravitating toward digital format entertainment and podcasting has taken center stage, with listenership expected to grow by 30 million listeners each year through 2023. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new slate of podcasts, cementing itself in this category of experiential media and spearheading the exploration of what’s possible with cutting-edge audio technology.īinaural, or 3D audio, creates a sense of movement, location and triggers other senses, enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes. 1 podcast publisher globally according to Podtrac, today announced iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. With its new 3D audio arm, iHeartMedia invests in cutting-edge technology to pave the way for a more immersive podcast format IHeartMedia Announces Groundbreaking iHeart 3D Audio, Innovative New Slate of Podcasts Using Binaural Audio Technology
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